Mad Blog
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Each sports a different shade of blue, to conjure up a would-be Presidential uniform. And their goal is to electrify the nation as they stump around the country on the … Read the whole story
by Steve McClellan
BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. The selection came after a review. The incumbent was Geometry, which like MediaCom … Read the whole story
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by Richard Whitman, Columnist
Keeping with the trend of brands bringing agency professionals into their marketing ranks, McDonald's has named Ogilvy & Mather's Colin Mitchel to the newly-created … Read the whole story
by Larissa Faw
It's still early days, but a Horizon Media summit on the topic earlier this week addressed the potential of the VR medium. While it's … Read the whole story
by Steve McClellan
Droga5 developed the effort, called "Harmony, Mastered From Chaos," for the cognac maker, in partnership with Tool of North America and Active Theory. The … Read the whole story
by Larissa Faw
180LA, Expedia and Tourism Australia are partnering on a new campaign to drive tourism Down Under. "The campaign doesn't hide Australia's perceived negative, which … Read the whole story
by Karlene Lukovitz
The Times Square restaurant will offer dishes made of Kellogg's cereals and ingredients such as lime zest, pistachios, marshmallows, thyme, blueberry jam and ice … Read the whole story
COMMENTARY
by Bill Bergman
I really miss the vibrancy, optimism, and fun-loving nature of my former Millennial students. The quieter, geekier Digitals require a very different kind of … Read the whole story
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by Amy Corr
That often-asked job interview question: "What is your five-year plan?" Old Spice, keeping with its quirky, outlandish ads, takes a stab at answering it … Read the whole story
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by Amy Corr
Eleven, a San Francisco-based agency, hired Orit Peleg as director of brand planning. Peleg will work across the all accounts with a particular focus … Read the whole story
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by Amy Corr
FKQ Advertising + Marketing was named agency of record for Pinellas Suncoast Transit Authority, following a two-month RFP process. The agency selection process consisted … Read the whole story