MAD Agency Daily
Friday, July 1, 2016
  • MediaCom Wins $50 Million BRP Account

    BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. The selection came after a review. The incumbent was Geometry, which like MediaCom ... Read the whole story

  • How VR Will Transform Marketing

    It's still early days, but a Horizon Media summit on the topic earlier this week addressed the potential of the VR medium. While it's ... Read the whole story

  • Hennessy Launches First US Campaign In A Decade For V.S.O.P. Privilege

    Droga5 developed the effort, called "Harmony, Mastered From Chaos," for the cognac maker, in partnership with Tool of North America and Active Theory. The ... Read the whole story

  • How Far Would You Go, Mate?

    180LA, Expedia and Tourism Australia are partnering on a new campaign to drive tourism Down Under. "The campaign doesn't hide Australia's perceived negative, which ... Read the whole story

  • Kellogg Opening Millennial-Friendly Cereal Cafe

    The Times Square restaurant will offer dishes made of Kellogg's cereals and ingredients such as lime zest, pistachios, marshmallows, thyme, blueberry jam and ice ... Read the whole story

  • Dumb & Dumber: The Sad, Pandering State Of The Bud Light Campaign

    Each sports a different shade of blue, to conjure up a would-be Presidential uniform. And their goal is to electrify the nation as they ... Read the whole story

  • Get Ready To Hire The Latest Generation: Digitals

    I really miss the vibrancy, optimism, and fun-loving nature of my former Millennial students. The quieter, geekier Digitals require a very different kind of ... Read the whole story