MAD Agency Daily
Tuesday, July 5, 2016
  • Publicis Groupe, Tencent Strike Global Accord

    Described as a first, the Publicis-Tencent alliance involves all of Tencent's platforms and all of Publicis' major units -- Publicis Media, Publicis Communications and ... Read the whole story

  • WPP's Busy M&A Week: Invests in Woven Digital, All Def And Strikes Alliance With Tencent

    WPP was busy on the deal-making front this week, announcing two strategic investments -- in Woven Digital and separately, Russell Simmons' All Def Digital ... Read the whole story

  • KBS Lands Red Robin Biz

    KBS will oversee brand strategy and creative marketing, as well as digital media planning and buying through KBS' media agency The Media Kitchen. The ... Read the whole story

  • An Apple A Day: Proverb Lands Atrius Health Account

    The first campaign under the new partnership includes a 1:23 commercial that asks, 'What if your Doctor cared enough about the things you care ... Read the whole story

  • Genesis Media, Heads Music Strike Data Alliance

    The non-exclusive deal lets Heads label's artists, including Wyclef Jean, have access to big data points including which formats, lengths and types of creative ... Read the whole story

  • Connelly Partners Acquires Digital Shop Almighty

    Connelly, a full-service ad shop, said the acquisition would bolster its capabilities in UX digital design and media optimization. Almighty also brings global client ... Read the whole story