Described as a first, the Publicis-Tencent alliance involves all of Tencent's platforms and all of Publicis' major units -- Publicis Media, Publicis Communications and … Read the whole story
WPP was busy on the deal-making front this week, announcing two strategic investments -- in Woven Digital and separately, Russell Simmons' All Def Digital … Read the whole story
KBS will oversee brand strategy and creative marketing, as well as digital media planning and buying through KBS' media agency The Media Kitchen. The … Read the whole story
The first campaign under the new partnership includes a 1:23 commercial that asks, 'What if your Doctor cared enough about the things you care … Read the whole story
The non-exclusive deal lets Heads label's artists, including Wyclef Jean, have access to big data points including which formats, lengths and types of creative … Read the whole story
Connelly, a full-service ad shop, said the acquisition would bolster its capabilities in UX digital design and media optimization. Almighty also brings global client … Read the whole story
He's on a well-deserved summer break and will be back in mid-July. Read the whole story
Heavy rain delayed the filming of golfer Jordan Spieth's Coca-Cola ad, and being cooped up in a trailer made him stir-crazy. Spieth got creative … Read the whole story
David Paragamian was named managing director for Razorfish Health, a division of Publicis Health. Paragamian will oversee Razorfish Health businesses across North America, including … Read the whole story
Irvine-based digital agency Rhythm added Schreiber Foods and ZO Skin Health to its client roster. Founded in 1945, Schreiber is a supplier of store-brand … Read the whole story
