MAD Agency Daily
Wednesday, July 6, 2016
  • Havas Media Wins Global Swarovski Assignment

    The account now covers over 35 countries with a focus on the U.S., China, the UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, ... Read the whole story

  • Schiekofer Named GroupM Chief Digital Investment Officer, Succeeds Bluman

    WPP and GroupM veteran Susan Schiekofer has been appointed to the role of chief digital investment officer for GroupM in the U.S. She will ... Read the whole story

  • Smith Bros. Acquires Content Shop 4Twelve

    4Twelve is a multimedia production company that creates everything from full-length films and music videos to Vine videos and web shorts. Read the whole story

  • Bears Find Bacon Repulsive

    Not really but the 'worst camper in the world' thinks so in a new campaign for Cracker Barrel from Epsilon. The marketing agency also ... Read the whole story

  • Stanford Children's Health Launches First Campaign Under Hub

    The campaign kicked off with radio and digital ads that launched in the Bay Area on July 4 to be followed by online video ... Read the whole story

  • How Data Influences All Ad Campaigns

    I don't believe there is a campaign launched today, be it brand led or direct response, that isn't directly or indirectly influenced in some ... Read the whole story