MAD Agency Daily
Tuesday, July 12, 2016
  • Blue 449|Optimedia Lands Drone Maker DJI

    This account win underscores Publicis' decision last year to form this global media network. Read the whole story

  • Meredith, Reynolds Partner On Custom Content Campaign

    The two-year, multiplatform partnership will produce native and editorial custom content, including video, recipe integration, native units of recipe-relevant tips and geo-targeted shopper marketing ... Read the whole story

  • Truth Encourages Teens To Snap Cats Peeing

    The Legacy's truth campaign is entering its second phase by recruiting teens to sign a petition to convey how smoking kills pets. Teens snap ... Read the whole story

  • Verizon Says 'Don't Fear The Data'

    "We've all been there when the big game is on, but we're on the go, so we need to use our data to stream ... Read the whole story

  • D&G Finds The Right Price For CA Lottery

    California Lottery is introducing its newest scratcher game based on The Price Is Right by incorporating the classic game show into its TV spots. ... Read the whole story

  • Ad Blocking Reinsertion - Should We or Shouldn't We?

    As the use of ad blocking continues to grow dramatically, new companies have launched with a specific mission: provide publishers with the tools to ... Read the whole story

  • G.O.P. S.O.S.

    Do you really want to antagonize so many segments of the population? Do you see Pepsi calling Coke drinkers rapists and murderers and terrorist? ... Read the whole story