eMarketer forecasts that ad blocking will become a major obstacle for advertisers. More than 15% of Internet users in the U.S. used ad blocking … Read the whole story
The new digital hub Car Connections hosts original videos, images, and articles to "help bring motoring to life," says the agency. Read the whole story
Mark Aronson was promoted to head of strategy, and Maria Perez was hired as head of print production and executive producer. Read the whole story
Authenticity goes a long way. Just ask Joanna Franco, co-creator of "Shut Up and Go." She moved to Los Angeles from Brazil by way … Read the whole story
Gillette shows the darker side of the 2016 Olympic Games with "Prefect Isn't Pretty," which focuses on the hard, unrelenting work Olympic athletes put … Read the whole story
The "Yes You Can" campaign supports the alcohol brand's first line of wine in a can, targeting Millennial women. Read the whole story
While the fun and frivolity of National Emoji Day, July 17, has passed, there's no stopping the massive increase in obsession among advertisers for … Read the whole story
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Six in ten ad blockers cut out ads because of the poor user experience. Surely it's time that the industry compromises with the overloaded? Read the whole story
- COMMENTARY
When was the last time that you discovered a new product, and then realized it was only new to you? Or, rediscovered a product … Read the whole story
Billboards help combat Zika virus. Jack Daniels launches VR campaign. Let's launch! Read the whole story
22squared hired Bryan Lee as creative director. Lee will work on numerous agency accounts, including Baskin-Robbins, Dunkin' Donuts, Costa Rica and Interface. He will … Read the whole story
Goodby Silverstein & Partners was named the first agency of record for GREE International, a mobile social gaming company behind Knights & Dragons, War … Read the whole story
