MAD Agency Daily
Monday, July 25, 2016
  • Verizon To Acquire Yahoo Core Assets For $4.8 Billion

    Verizon Communications will announce Monday its intent to acquire Yahoo's core assets -- including its search, video and mobile advertising businesses. The move will ... Read the whole story

  • Havas Group Organic Growth Slows In Q2

    Growth in North America in the second quarter slid to 0.3% from 1.2% in the first quarter. First half growth in the region was ... Read the whole story

  • Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing

    A study released Thursday by ad-tech company Turn found that younger creatives in the U.K. are not entirely comfortable with using programmatic marketing solutions. Read the whole story

  • When Did You Become A DieHard Fan?

    A new campaign from the auto parts and accessories brands celebrates fandom with a user-generated content competition via social media. Developed with Upshot with ... Read the whole story

  • Over Ice Or Straight Up? Ask Echo's Alexa

    Working with Amazon, Patron is one of the first spirits brands to incorporate voice technology into a marketing campaign and is the first luxury ... Read the whole story

  • Cafe de Colombia Shoots For The Moon

    A new campaign developed with agency Rokkan-"Greatness Is Brewing"-- uses a tongue-in-cheek twist on the "giant leap for mankind" moon landing (as famously declared ... Read the whole story