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The Study found that many consumers would be perfectly happy to disable their ad blocking software if ads adhered to a few basic guidelines. Read the whole story
Horizon Media's Kirk Olson outlines seven shopper "macro trends" that will likely impact retailers and brands in the near future. Among them: "Help Me … Read the whole story
Epsilon's Chicago-based team will spearhead marketing across traditional, digital and retail channels for Del Monte brands including Del Monte and College Inn. Read the whole story
The industry's Trustworthy Accountability Group said today it has accepted 100 companies -- including Google, Facebook, WPP and Omnicom Media Group -- into its … Read the whole story
Standard Media Index is introducing a new modeling technique that will give the ad industry full market transparency of the national TV advertising marketplace. … Read the whole story
Allegations of political corruption in Malaysia are the inspiration behind a Subaru ad campaign running in the country. It was designed by San Francisco … Read the whole story
COMMENTARYYour favorite Chief Tomorroist (and Mediapost contributor) Jon Bond recently sat down with Sean Cummins of Cummins&Partners to discuss a new concept hitting the … Read the whole story
Brands get ready for the Olympics. Don't text and drive. Let's launch! Read the whole story
Droga5 named Lucia Grillo as production development director, a new position at the agency. The creation of the role comes as the number of … Read the whole story
Ireland + Hall Communications was named agency of record for global film and television studio, Breakthrough Entertainment. The company recently revived L. M. Montgomery's … Read the whole story
