MAD Agency Daily
Wednesday, July 27, 2016
  • Shopper Marketing's Bi-Directional Future

    Horizon Media's Kirk Olson outlines seven shopper "macro trends" that will likely impact retailers and brands in the near future. Among them: "Help Me ... Read the whole story

  • Del Monte Taps Epsilon For Ad Duties

    Epsilon's Chicago-based team will spearhead marketing across traditional, digital and retail channels for Del Monte brands including Del Monte and College Inn. Read the whole story

  • TAG You're It: Big Agencies Among 100 Added To 'Trustworthy' Registry

    The industry's Trustworthy Accountability Group said today it has accepted 100 companies -- including Google, Facebook, WPP and Omnicom Media Group -- into its ... Read the whole story

  • SMI Enables 'Full Market' Coverage Of National TV, Provides Visibility On GroupM Spending

    Standard Media Index is introducing a new modeling technique that will give the ad industry full market transparency of the national TV advertising marketplace. ... Read the whole story

  • Subaru Ads Mock Malaysian Prime Minister

    Allegations of political corruption in Malaysia are the inspiration behind a Subaru ad campaign running in the country. It was designed by San Francisco ... Read the whole story

  • Australian Rules Advertising

    Your favorite Chief Tomorroist (and Mediapost contributor) Jon Bond recently sat down with Sean Cummins of Cummins&Partners to discuss a new concept hitting the ... Read the whole story