by Larissa Faw
"This was a challenging quarter for our business," said company CEO Scott Kauffman. "While our financial results in the second quarter were below our … Read the whole story
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by Richard Whitman, Columnist
Ad agencies love to play around with the internship hiring process. After all, it's really just another excuse to launch yet another self-promotional campaign … Read the whole story
by Steve McClellan
The firm has focused on trimming and optimizing its ad and media budget for the past several years, and the review is seen as … Read the whole story
by Joe Mandese
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the top three media shops clients are most likely to work with if they … Read the whole story
by Larissa Faw
It's critical for marketers and advertisers to understand what matters to modern parents and to accurately reflect this in their messages and campaigns, according … Read the whole story
by Larissa Faw
To celebrate this week's Democratic National Convention, the Philadelphia-based Red Tettemer O'Connell + Partners (RTO+P) changed its name to "Blue Tettemer O'Connell + Partners." … Read the whole story
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by Larissa Faw
This new Flip2C division will specialize in websites, apps, micro-sites, display ads, takeovers and mobile-first products and activations, as well as the scaled video … Read the whole story
COMMENTARY
by Matt Berriman, Op-Ed Contributor
With the lessons of the 2000 dot-com crash still top of mind, startups are having to work harder than ever to prove their worth … Read the whole story