by Steve McClellan
The appointment follows a media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one … Read the whole story
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by Richard Whitman, Columnist
Of the stunt, er, launch, McCann Montevideo CEO and Creative Director Leandro Gomez said: "What brands say is important, but more important is what … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We … Read the whole story
by Larissa Faw
That's according to a survey from Mindshare, which also found that most (51%) watch the Olympics to see a specific sport, while 29% watch … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Old-white-guy-ness is not, in and of itself, an affliction or character flaw. On the other hand, dear God, Kevin Roberts. Is he so addled … Read the whole story
by Steve McClellan
Petersen will be responsible for developing and amplifying MediaLink's brand marketing activities, including the content tracks it creates at industry conferences such as Cannes, … Read the whole story
by Steve McClellan
Fans can enter the "Cheese Weekly Perfect Pairing Giveaway" at Jarlsbergusa.com between August 1st and September 12th to win one of six trips to … Read the whole story
by Laurie Sullivan
Ads created for the Olympic Games in 2016 by Google brand partners have racked up 400 years' worth of viewing time. If Olympic YouTube … Read the whole story