by Joe Mandese
The Association of National Advertisers this morning called on the 4A's to "publicly clarify" its position on the ANA's recent media-buying transparency recommendations, and … Read the whole story
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by Richard Whitman, Columnist
The goal of the CCI is to increase exports of U.S. cotton fiber, manufactured cotton products. Read the whole story
by Steve McClellan
In June the insurance company unveiled a new brand positioning, "Here to Help Life Go Right" from agency DDB Chicago. The second anthem ad … Read the whole story
by Chase Martin
The future of wearables will see convergence. This was a general consensuses from a panel of agency executives at the MediaPost IoT Marketing Forum … Read the whole story
by Larissa Faw
The Studio is designed to serve as a high-tech collaboration hub, incorporating the capabilities of Accenture Digital's various specialties including interactive, analytics and mobility, … Read the whole story
by Larissa Faw
Developed with agency DNA a new campaign from Boeing Employees Credit Union differentiates itself from banks by highlighting the benefits of credit union membership, … Read the whole story
by Larissa Faw
During the last week of July, the Pocky Pop-Up Shop sold limited-edition merchandise to support its ongoing "Share Happiness" campaign. The brand's agency Santy-appointed … Read the whole story
by Steve McClellan
The WPP agency has acquired a majority stake in Turkish digital shop WANDA. It's the second purchase of a digital agency this week by … Read the whole story
COMMENTARY
by Elise Mitchell, Op-Ed Contributor
'Girl Power' Marketing Is Just the Start. It's Time for Equality Marketing.Brands and marketers have played a surprisingly important role in the fight for … Read the whole story