by Joe Mandese
Two months after the Association of National Advertisers released its controversial agency media-buying "transparency" practices report by K2 Intelligence, most advertisers and agencies remain … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I have looked up a number of athletes who are currently in Rio. And it is amazing how good most of them are at … Read the whole story
by Joe Mandese
Dentsu Aegis this morning said it has acquired a majority stake in Merkle Group, one of the largest and fastest-growing performance marketing agencies in … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? … Read the whole story
by Steve McClellan
Partnership for Drug-Free Kids has refreshed its iconic Your-Brain-On-Drugs campaign from the 1980s, which featured a frying pan, and an egg. The new campaign, … Read the whole story
by Larissa Faw
Developed by Butler Shine Stern and Partners (BSSP), the new campaign aims to highlight this old versus new Greyhound in a humorous and entertaining … Read the whole story
by Larissa Faw
ORA's team of designers, developers and managers will move to The Escape Pod's Fulton Market headquarters in Chicago. Combined they will have 47 staffers. … Read the whole story
by Larissa Faw
sWheat Scoop is introducing Mittens the Kitten, its first brand spokeskitten in order to get noticed in the competitive cat litter arena that is … Read the whole story
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by Steve McClellan
The content studio has hired Vaughan Emsley to fill the new role of head of strategy and content development. He spent 25 years at … Read the whole story
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by Richard Whitman, Columnist
In today's self-serving research-related news, Jivox is out with a study that claims -- surprise, surprise -- personalized ads perform a whole lot better … Read the whole story