Mad Blog
by
It's the dog days of August, and I'm stuck in mid-stick. So I figured I'd break away from all the heinous political stories eating away at our emotions and brains … Read the whole story
by Steve McClellan
The finding was disclosed today by 4As President Nancy Hill, in a guest column she penned for Campaign US that detailed a recent survey … Read the whole story
-
by Richard Whitman, Columnist
And while Australians would appear to be more emotional than most as indicated by this increased level of crying while watching your ads, they … Read the whole story
COMMENTARY
by Mike Le, Op-Ed Contributor
We agencies all dream of polite and understanding clients, who know what they want, set reasonable goals, are communicative and write checks quickly. In … Read the whole story
by Larissa Faw
The promotional effort for the new Netflix original series included a Los Angeles premiere of the show last month, in which Doner created stages … Read the whole story
by Larissa Faw
A report from Publicis Media suggests that this population segment presents untold opportunities for marketers. "Over the past decade, the South Asian Indian community … Read the whole story
by Joe Mandese
Dentsu Aegis Network, which has a long history in applying sophisticated marketing research techniques to its advertising and media-buying strategies, is restructuring two prized … Read the whole story
by Wayne Friedman
Time Warner's Turner is making an equity investment in Millennial women's digital content company Refinery29. Turner and Refinery29 will work in creating content and … Read the whole story
-
by Amy Corr
How many groundskeepers did it take to change each of the NFL stadium's end zones to read "Team USA," rather than the name of … Read the whole story
-
by Amy Corr
Publicis Seattle named Jason Tarantino as executive vice president, executive strategy director, tasked to work on the agency's T-Mobile account. He will report to … Read the whole story
-
by Amy Corr
J. Walcher Communications was tapped by Anza-Borrego Foundation (ABF) to build brand awareness of the foundation and the offerings of Anza-Borrego Desert State Park, … Read the whole story