by Steve McClellan
That's according to Pivotal Research analyst Brian Wieser. However, the impact on profitability for WPP and Omnicom, which won the consolidated AT&T account last … Read the whole story
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by Richard Whitman, Columnist
In an industry that seemingly prides itself on bro culture and possesses zero sensitivity to the offensiveness of that culture -- albeit with some … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Last week Facebook retaliated against ad blockers by launching an ad-block blocker. This happened on Aug. 9, and by Aug. 11, the good folks … Read the whole story
by Chase Martin
With the immersive nature of VR, brands may have a better opportunity to design engaging and more interactive content, yet best results may come … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The new ExxonMobil campaign is an opportunity for viewers to marvel at the nimbleness … Read the whole story
by Karlene Lukovitz
The national retail sweeps, which is being featured on the camo packaging for the first time, offers a grand prize of a trip for … Read the whole story
by Larissa Faw
In a move led by its agency, Havas Chicago, Cracker Barrel is launching a Snapchat filter accessible in all 640 Cracker Barrel restaurants starting … Read the whole story
by Steve McClellan
Breensmith co-founders Tim Smith and Chris Breen will serve as President and Chief Creative Officer (respectively) of the Atlanta office. Both will report to … Read the whole story
by Larissa Faw
Research indicates that people don't save because they need to - they save because it's part of their value system. They want to feel … Read the whole story