by Steve McClellan
Adobe estimates that more than $40 billion will be lost to ad blocking this year alone -- about double last year's loss. But panelists … Read the whole story
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by Richard Whitman, Columnist
Debi Kleiman, a former agency and marketing executive who spent decades in marketing leadership positions, will join Boston-based Cramer, a brand experience agency, as … Read the whole story
by Steve McClellan
Barker, which has held the account as creative AOR since 2014, will continue to handle branding, marketing strategy and creative across TV, print, and … Read the whole story
by Steve McClellan
The account will comprise both advertising and digital, marking the first time the retailer has appointed one agency to handle both parts of the … Read the whole story
by Laurie Sullivan
Bing Ads on Monday announced the "shortlist" of agency winners for its Bing Agency Awards 2016 event scheduled to take place next month. The … Read the whole story
by Larissa Faw
UK-based Jellyfish is naming Cory Hudson as U.S. creative director to help grow its accounts here. He joins Jellyfish from BannerWave, where he served … Read the whole story
COMMENTARY
by Laurie Petersen
How would you define customer experience? Is it how you make people feel? Or how easy you make it to work with you? Is … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The problem of advertising fraud has found a thoughtful opponent in the programmatic space. While buying ads programmatically can greatly enhance targeting and measurement, … Read the whole story