Mad Blog
"Forget all those variations on tiresome aviation ad cliches like offers of extra leg room or better WiFi," said the CMO of American Airlines in my mind, in a statement … Read the whole story
The new role is being filled by Jen Smith, currently head of strategy and planning for Maxus UK. Smith will be responsible for overseeing … Read the whole story
It's all about Cuba these days and anytime it's all about anything, the advertising industry is right on top of it. Read the whole story
For its third acquisition this year, Dentsu Aegis Network announced it will acquire programmatic firm Accordant Media. Read the whole story
Madwell is tasked with revamping the client's design and retail environments, updating brand messaging, introducing contemporary packaging and providing new advertising imagery. The firm … Read the whole story
That's one of the messages in a new tourism campaign for the Caribbean destination from agency Olson, titled, 'A Curious Place.' The campaign appears … Read the whole story
A new VR video showcasing the Estee Lauder brand debuts on several platforms including YouTube and Facebook. The tour underscores the brand's heritage. Founded … Read the whole story
- COMMENTARY
The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." … Read the whole story
Heisman Trophy winner and Fox Sports analyst, Matt Leinart stars in a new national TV campaign for Element Electronics created by ad agency Griffin Archer. The campaign titled, “Bring … Read the whole story
Austin-based creative agency, Preacher hired Kim Nguyen as associate creative director. She most recently served as associate creative director for BBDO New York. Nguyen … Read the whole story
Brooklyn-based branding and content creation agency The Baiocco and Maldari Connection (BAM) has been selected to lead ZTE’s advertising campaign for the Axon 7 smartphone … Read the whole story
