The tech company has had discussions with its roster shops on the issue. Last week, company CMO Antonio Lucio wrote to them asking for … Read the whole story
Chiefly, the illustrious and ever-sharp Bob Hoffman thinks the agency will have full responsibility but zero authority and control when it comes to success … Read the whole story
Incumbents Leo Burnett and Digitas, both part of Publicis Groupe, will participate in the review. Burnett has been the brand's lead advertising agency since … Read the whole story
MXM will handle advertising, content, Web site development, social platform management and consumer promotion. The account will be run out of MXM's Los Angeles … Read the whole story
Influencer marketing agency Seen is introducing two new services, Snapfluence and Creators, as part of what it's calling a "reimagined" approach to influencer marketing. … Read the whole story
Teaming with creative agency Beautiful Destinations and American Express, NYC & Company, New York City's tourism marketing organization, is launching the fourth phase of … Read the whole story
- COMMENTARY
Agencies have struggled for years with their (lack of) diversity problem. Now two bold CMOs are asking for an unprecedented change-change in the faces … Read the whole story
- COMMENTARY
Fifteen years ago this week, a new little division within Interpublic called MAGNA Global launched. It is never easy to champion new ideas and … Read the whole story
The fashion industry is dirty. Kids pronounce crazy words in SkinnyPop campaign. Let's launch! Read the whole story
Maxus Global tapped Jen Smith, currently head of strategy and planning for Maxus UK, as its first global creative director, responsible for overseeing all … Read the whole story
Hitron Technologies, a residential and business DOCSIS consumer premises equipment manufacturer in North America, tapped Bob Gold & Associates to lead its communications program … Read the whole story
