The brand spent an estimated $224 million on ads in the U.S. last year, according to Kantar Media. MEC has handled the assignment for … Read the whole story
Ad management company Sizmek has released a self-serve programmatic creative offering that is said to include rich media and dynamic creative ostensibly making it … Read the whole story
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First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher … Read the whole story
OOH will run in Times Square, as well as NYC bus shelters and subway cars. Ads will also launch in key markets -- Boston, … Read the whole story
- COMMENTARY
Think + sense + feel + do + connect = loyalty? Or is it more a case of treating people in such a way … Read the whole story
Global consumer goods giant Newell Brands has appointed POSSIBLE, part of WPP, to lead its worldwide digital strategy. The agency will design a digital … Read the whole story
The spot, which the actor narrates and is featured in, is part of a broader new global campaign for the iconic bourbon brand, which … Read the whole story
The 17-year-old Stickyeyes Group includes Stickyeyes and Zazzle Media, providing SEO, paid search, digital PR, content and social media services. Terms weren't disclosed, but … Read the whole story
Dentsu Aegis Network's Carat unit revised its U.S. and global ad outlook for 2016 up from its last forecast in March 2016, thanks in … Read the whole story
Duran is departing Conill Saatchi & Saatchi LA to take on the new assignment. He has more than 15 years of experience in advertising … Read the whole story
Maybe it's because I recently watched "Stranger Things" in one day, but I think the latest Under Armour ad, starring Carolina Panthers QB Cam … Read the whole story
Craig Ward joined Deutsch New York office as executive vice president, head of design. Most recently, Ward was the founder and creative director of … Read the whole story
Happy Finish, a virtual reality content and production studio, partnered with Nokia to produce virtual reality content in an effort to improve the capabilities … Read the whole story
