by Steve McClellan
The brand spent an estimated $224 million on ads in the U.S. last year, according to Kantar Media. MEC has handled the assignment for … Read the whole story
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by Richard Whitman, Columnist
Ad management company Sizmek has released a self-serve programmatic creative offering that is said to include rich media and dynamic creative ostensibly making it … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher … Read the whole story
by Larissa Faw
OOH will run in Times Square, as well as NYC bus shelters and subway cars. Ads will also launch in key markets -- Boston, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Think + sense + feel + do + connect = loyalty? Or is it more a case of treating people in such a way … Read the whole story
by Steve McClellan
Global consumer goods giant Newell Brands has appointed POSSIBLE, part of WPP, to lead its worldwide digital strategy. The agency will design a digital … Read the whole story
by Steve McClellan
The spot, which the actor narrates and is featured in, is part of a broader new global campaign for the iconic bourbon brand, which … Read the whole story
by Steve McClellan
The 17-year-old Stickyeyes Group includes Stickyeyes and Zazzle Media, providing SEO, paid search, digital PR, content and social media services. Terms weren't disclosed, but … Read the whole story
by Joe Mandese
Dentsu Aegis Network's Carat unit revised its U.S. and global ad outlook for 2016 up from its last forecast in March 2016, thanks in … Read the whole story
by Larissa Faw
Duran is departing Conill Saatchi & Saatchi LA to take on the new assignment. He has more than 15 years of experience in advertising … Read the whole story