by Steve McClellan
The alliance is designed to help Mediabrands' clients (some of which are Innovid clients) reach audiences at scale with content across multiple devices with … Read the whole story
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by Richard Whitman, Columnist
The band, One More Wish, or 1MW, is a boy band from the 90's that broke up years ago and is now, with the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
For reasons you will understand, I can't go into the details of the landmark solution that was engineered for McDonald's with Omnicom. It also … Read the whole story
by Joe Mandese
The proliferation of so-called "cross-platform" screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising … Read the whole story
COMMENTARY
by Kim Lundgren, Op-Ed Contributor
Think about it. Next time you're getting ready to write a brief, check out a local stand-up show. Read some of Aziz Ansari's latest … Read the whole story
by Steve McClellan
Global advertising expenditure will grow 4.4% this year to reach $539 billion -- ahead of the 4.1% previously forecast in June, the media agency … Read the whole story
by Steve McClellan
To help promote the debut of Cheetos Chicken Fries to the Burger King menu, the brand has enlisted its digital AOR Code and Theory … Read the whole story
by Larissa Faw
Blink Worldwide has created a social and online quiz for Partnership For Drug-Free Kids which recently revived and updated its iconic fried egg "This … Read the whole story
by Larissa Faw
The agency is making a CEO change in Canada, elevating Tyler Turnbull to the post with current CEO Tim Bowen shifting to Chairman of … Read the whole story