Publicis Media's Optimedia has handled the largest portion of the luxury company's media assignment, including North America. It was not immediately clear if the … Read the whole story

Dentsu Aegis Network, which has been on a strategic acquisitions tear -- acquiring performance and data-mining shop Merkle and formerly independent agency trading desk … Read the whole story

Sawyer is a 27-year veteran of the agency, has won numerous awards and is recognized as one of the industry's brighter lights. She's departing … Read the whole story

In a new campaign for Tommy John the creative (from Preacher) dramatizes the frustrations with ill-fitting undershirts with real live ferrets. The ad shows … Read the whole story

Last year, Celestial Seasonings redesigned its packaging with great promotional fanfare. Consumers weren't impressed, and now the tea brand is reverting to what it's … Read the whole story

The "Recharge with Rainwater" project consists of a network of five Vodafone billboards that harvest rainwater by utilizing U-curved aluminum sheets as collection funnels … Read the whole story

Recently White Ops, a company that uses crafty measurement to determine how ad fraud happens, informed us that millions of infected browsers carry out … Read the whole story