MAD Agency Daily
Tuesday, September 20, 2016
  • 4As Steps Up Transparency, Threatens To 'Annul' Agencies That Don't Practice It

    In an effort to put more teeth into its so-called media "transparency" initiatives, the 4As today called on its members to put the association's … Read the whole story

  • TV Docs Score Big For Cigna At Emmys

    The healthcare insurer aired an ad (from McCann) about annual checkups with TV doctors Alan Alda, Lisa Edelstein, Donald Faison, Noah Wyle and Patrick … Read the whole story

  • Horizon Media Checks Into La Quinta Inns & Suites

    The lodging chain, which spent $35 million on ads last year, has named Horizon its media AOR after a review. Horizon's first work will … Read the whole story

  • T-Mobile Takes Over Radio With DJ Promo

    The so-called "DJ Lock-In" campaign--said to be a first--was conceived and executed by Katz Radio Group and T-Mobile's media shop, Optimedia, part of Publicis … Read the whole story

  • Diddy's Work Ethic Showcased In New Ciroc Campaign

    The campaign weaves archival footage from Diddy's life story with stories of current up-and-coming artists, including fashion designers Kristen Noel Crawley and Chris Stamp. Read the whole story

  • It's 2016: Why Do We Still Need 'Female Empowerment' Ads?

    Who are these ads really for? On the other hand, women's power and strength is constantly being undermined, so the real question is why … Read the whole story