by Steve McClellan
Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisition, which is being folded into the Posterscope operation, C2C CEO Michael Palatnek … Read the whole story
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by Richard Whitman, Columnist
Sort of like trying to make Fetch happen, mobile ad firm Verve is out with a new study that now wants us to refer … Read the whole story
by Larissa Faw
The campaign, which is narrated by actor Michael J. Fox, focuses on the positive and demonstrating how 'painless' getting insured can be. Led by … Read the whole story
by Larissa Faw
Most recently Romig held several leadership positions with Hudson's Bay Company and Saks Fifth Avenue, where she oversaw the development and execution of Saks … Read the whole story
by Steve McClellan
The United Nations has enlisted social media influencer platform Influential to help launch its #HugForPeace campaign which is timed to today's "International Day Of … Read the whole story
by Steve McClellan
San Francisco-based ad shop MUH-TAY-ZIK | HOF-FER, recently acquired by UK agency VCCP, has hired two agency veterans to run its new office in … Read the whole story
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by Steve McClellan
A story posted on September 20, "Publicis Groupe May Name CEO Successor By November," misstated CEO Maurice Levy's remarks at a media conference in … Read the whole story
COMMENTARY
by Marc Rothschild, Op-Ed Contributor
It's now commonplace for media companies to execute distributed campaigns for marketers that span owned-and-operated sites, mobile apps, offline experiences, and fast-growing social platforms. … Read the whole story