Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisition, which is being folded into the Posterscope operation, C2C CEO Michael Palatnek … Read the whole story
Sort of like trying to make Fetch happen, mobile ad firm Verve is out with a new study that now wants us to refer … Read the whole story
The campaign, which is narrated by actor Michael J. Fox, focuses on the positive and demonstrating how 'painless' getting insured can be. Led by … Read the whole story
Most recently Romig held several leadership positions with Hudson's Bay Company and Saks Fifth Avenue, where she oversaw the development and execution of Saks … Read the whole story
The United Nations has enlisted social media influencer platform Influential to help launch its #HugForPeace campaign which is timed to today's "International Day Of … Read the whole story
San Francisco-based ad shop MUH-TAY-ZIK | HOF-FER, recently acquired by UK agency VCCP, has hired two agency veterans to run its new office in … Read the whole story
A story posted on September 20, "Publicis Groupe May Name CEO Successor By November," misstated CEO Maurice Levy's remarks at a media conference in … Read the whole story
It's now commonplace for media companies to execute distributed campaigns for marketers that span owned-and-operated sites, mobile apps, offline experiences, and fast-growing social platforms. … Read the whole story
Netflix launched a social media component to its TV work that debuted during the Emmy's and celebrates strong, powerful women. "Rules For The Modern … Read the whole story
Mcgarrybowen is reshuffling its U.S. strategic leadership team with Conner Huber joining as chief strategy officer, replacing Phil Gaughran who moves into the newly … Read the whole story
BARKER was awarded creative duties for New York-based fitness and barre studio Physique 57. The agency is first AOR for its video on-demand service, … Read the whole story