by Steve McClellan
At an Advertising Week session on Monday, McDonald's US CMO Deborah Wahl and DDB NA CEO Wendy Clark discussed the fast food chain's agency … Read the whole story
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by Richard Whitman, Columnist
The new name, She Runs It, aims to signal a pivot in the organization's mission, shifting from winning more seats at the table for … Read the whole story
by Larissa Faw
Goldman Sachs has set up its own in-house studio that serves as an agency to create branded content, according to a panel during Advertising … Read the whole story
by Larissa Faw
The shift of consumer consumption to live video continues to present opportunities for advertisers, according to the Live Video panel at Advertising Week 2016 … Read the whole story
by Steve McClellan
McDonald, who joined Epsilon in 2012, will now report to Epsilon/Conversant Chief Executive Officer Bryan Kennedy, and will lead the Agency practice globally. McDonald … Read the whole story
by Steve McClellan
The new operation, called Kantar Public, will provide research services related to public policy, advise clients on "internal capability building," and help them assess … Read the whole story
by Larissa Faw
Its first major awareness campaign in over a decade, the Curacao Tourist Board teamed up with Catch to make the island top of mind … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
As I have said in some of my presentations, every week it seems the famous lines from Charles Dickens ring so very true: "It … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Optimization and personalization have never led the list of top priorities for advertisers, especially in North America -- until now. It's about their digital … Read the whole story