MAD Agency Daily
Tuesday, September 27, 2016
  • McDonald's, DDB And The Agency Of The Present (Still Unnamed)

    At an Advertising Week session on Monday, McDonald's US CMO Deborah Wahl and DDB NA CEO Wendy Clark discussed the fast food chain's agency … Read the whole story

  • Branded Content Is King

    Goldman Sachs has set up its own in-house studio that serves as an agency to create branded content, according to a panel during Advertising … Read the whole story

  • Yahoo Hopes To Create Super Bowl Of Finance

    The shift of consumer consumption to live video continues to present opportunities for advertisers, according to the Live Video panel at Advertising Week 2016 … Read the whole story

  • Richard McDonald Named President Of Epsilon's Agency Practice

    McDonald, who joined Epsilon in 2012, will now report to Epsilon/Conversant Chief Executive Officer Bryan Kennedy, and will lead the Agency practice globally. McDonald … Read the whole story

  • WPP's Kantar Launches Global Public Sector Consultancy

    The new operation, called Kantar Public, will provide research services related to public policy, advise clients on "internal capability building," and help them assess … Read the whole story

  • Curacao Rolls Out The Red Carpet

    Its first major awareness campaign in over a decade, the Curacao Tourist Board teamed up with Catch to make the island top of mind … Read the whole story

  • Dickens Of A Time For Digital Advertising

    As I have said in some of my presentations, every week it seems the famous lines from Charles Dickens ring so very true: "It … Read the whole story

  • Advertisers Still Lack Digital Maturity

    Optimization and personalization have never led the list of top priorities for advertisers, especially in North America -- until now. It's about their digital … Read the whole story