MediaPost Agency Daily
Wednesday, September 28, 2016
  • Roth: Facebook Miscalculation 'Not That Big A Deal'

    Interpublic Group CEO Michael Roth said that for IPG, average time viewed is "not a key measurement for buying on Facebook." The issue of … Read the whole story

  • 4As Study Finds 74% of Agencies Think They Suck At Diversity

    When asked how the ad industry is doing when it comes to hiring diverse professionals, nearly half of respondents said the industry is terrible. Read the whole story

  • IAB Launches New Certification Program For Buyers, Planners

    The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story

  • Do You Bring The $1 Million Team To That $50K Budget?

    It's the burning question for agencies when it comes to their clients and pitches. Do they use their top talent when there isn't an … Read the whole story

  • Is There A Need For The Multicultural Agency?

    Multicultural shops convey mixed messages about their roles. They want to be considered as general market purveyors and at the same time recognized as … Read the whole story

  • How To Measure Attention

    While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in … Read the whole story

  • Doritos Uses Empty Bags To Nudge Young Adults To Vote

    Starting today, National Voter Registration Day, the Frito-Lay brand that positions itself as being all about "bold choices" is touring college campuses around the … Read the whole story

  • 'Affix Label Here'

    I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know … Read the whole story