MAD Agency Daily
Wednesday, September 28, 2016
  • Roth: Facebook Miscalculation 'Not That Big A Deal'

    Interpublic Group CEO Michael Roth said that for IPG, average time viewed is "not a key measurement for buying on Facebook." The issue of … Read the whole story

  • IAB Launches New Certification Program For Buyers, Planners

    The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story

  • Do You Bring The $1 Million Team To That $50K Budget?

    It's the burning question for agencies when it comes to their clients and pitches. Do they use their top talent when there isn't an … Read the whole story

  • Is There A Need For The Multicultural Agency?

    Multicultural shops convey mixed messages about their roles. They want to be considered as general market purveyors and at the same time recognized as … Read the whole story

  • How To Measure Attention

    While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in … Read the whole story

  • Doritos Uses Empty Bags To Nudge Young Adults To Vote

    Starting today, National Voter Registration Day, the Frito-Lay brand that positions itself as being all about "bold choices" is touring college campuses around the … Read the whole story

  • 'Affix Label Here'

    I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know … Read the whole story