by Sean Hargrave
LONDON -- Sir Martin Sorrell joked with delegates at The Festival of Marketing Wednesday that he was not trying to mimic Donald Trump by … Read the whole story
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by Richard Whitman, Columnist
Moorewood will oversee five offices in Singapore, New Delhi, Tokyo, Shanghai and Kuala Lumpur. Read the whole story
by Larissa Faw
The elevation to the newly created position underscores Linder's role in helping to drive the holding company's recent and expected future growth. He is … Read the whole story
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by Richard Whitman, Columnist
Video adtech company YuMe, has released its Publisher’s Guide which highlights survey results which aimed to understand the relationship between video viewing habits and … Read the whole story
by Larissa Faw
As part of the initiative, employees film 60-second videos providing insight into their experience at Horizon. Told in a first-person narrative, conversational-style, these clips … Read the whole story
by Steve McClellan
BEF is the grocery products division of Bob Evans Farms. The assignments come as the company has attracted the interest of an activist investor, … Read the whole story
by Larissa Faw
Developed with The Gate I New York, a campaign for the kids' clothing brand, "Big on cute. Small on price" uses humor to illustrate … Read the whole story
by Steve McClellan
DeAnda previously served as president of the Los Angeles office of Omnicom's TBWA\Chiat\Day, a post he left in April. Earlier, he served three years … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
Change is coming. Brands, agencies and consultants need to move away from obsessing about cheaper pricing and bigger discounts. Auditing media agencies is important, … Read the whole story