LONDON -- Sir Martin Sorrell joked with delegates at The Festival of Marketing Wednesday that he was not trying to mimic Donald Trump by … Read the whole story
Moorewood will oversee five offices in Singapore, New Delhi, Tokyo, Shanghai and Kuala Lumpur. Read the whole story
The elevation to the newly created position underscores Linder's role in helping to drive the holding company's recent and expected future growth. He is … Read the whole story
Video adtech company YuMe, has released its Publisher’s Guide which highlights survey results which aimed to understand the relationship between video viewing habits and … Read the whole story
As part of the initiative, employees film 60-second videos providing insight into their experience at Horizon. Told in a first-person narrative, conversational-style, these clips … Read the whole story
BEF is the grocery products division of Bob Evans Farms. The assignments come as the company has attracted the interest of an activist investor, … Read the whole story
Developed with The Gate I New York, a campaign for the kids' clothing brand, "Big on cute. Small on price" uses humor to illustrate … Read the whole story
DeAnda previously served as president of the Los Angeles office of Omnicom's TBWA\Chiat\Day, a post he left in April. Earlier, he served three years … Read the whole story
- COMMENTARY
Change is coming. Brands, agencies and consultants need to move away from obsessing about cheaper pricing and bigger discounts. Auditing media agencies is important, … Read the whole story
Boost Mobile has joined the political fray by doing something to help balance voter inequality in low-income neighborhoods. Boost is offering the use of … Read the whole story
Mother New York hired Corinna Falusi as chief creative officer and partner, beginning December 1. Falusi currently serves as chief creative officer at Ogilvy … Read the whole story
MGH was named media buying agency of record for Hendrick Automotive Group, following an RFP process. The move follows Hendrick Automotive Group's decision to … Read the whole story
