The IPG Media Lab partnered with location-based marketing platform Thinknear and Office Depot Inc. in a quantitative media trial examining how location-based audience targeting … Read the whole story
Walrus is an independent, creative advertising agency that wants to change the way the world feels about advertising by filling it with ideas that … Read the whole story
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MediaPost is accepting submissions for its annual 'Agency of the Year' awards. Read the whole story
A Japanese labor agency has ruled that a contributing factor to a Dentsu employee's suicide last December was the extraordinary number of overtime hours … Read the whole story
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It's Columbus Day. And It's also Native American Day, a perfect time reflect on the vast array of diverse cultures that influence American Society. … Read the whole story
"The first line in our casting spec was 'We want kids with wild imaginations,'" says Travis Cross, senior brand manager at Activision agency 72andSunny. Read the whole story
That's the essence of a new ad campaign from Metromile for its car insurance plan. The campaign is from agency The Annex and is … Read the whole story
The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands' Magna … Read the whole story
Nature's Bounty launched a series of TV ads under a new brand identity: "Better Off Healthy." Three TV ads take a look at the … Read the whole story
David&Goliath (D&G) named Stephen Larkin as chief marketing officer. He will report to Brian Dunbar, president of D&G. Most recently, Larkin was chief marketing … Read the whole story
Ferrero selected TMW Unlimited to serve as one of its digital and social media shops, following a competitive review. As a rostered agency, TMW … Read the whole story
