by Larissa Faw
Financial company USAA has consolidated marketing and communications responsibilities with Publicis Groupe and its agencies Razorfish, Saatchi & Saatchi, MSLGROUP, Mediavest|Spark and Prodigious. The … Read the whole story
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by Richard Whitman, Columnist
The publication, Magenta, is a home for the stories the agency wanted to read, but couldn't find anywhere else: Stories about the people behind … Read the whole story
COMMENTARY
by Greg Ricciardi
Let's take a break from the raucous debate playing out on Facebook feeds across the country about this presidential election. Rather than discuss the … Read the whole story
by Steve McClellan
The new group, called the Alliance for Inclusive & Multicultural Marketing (AIMM) is designed to help strengthen multicultural marketing efforts by brands and agencies. … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Millennials are probably the first generation since the Baby Boomers that bridges that adoption of a massively influential technological change. Most definitions of this … Read the whole story
by Steve McClellan
Dentsu has agreed to acquire Bangalore, India-based ad agency Happy Creative Services. Following the acquisition, Happy Creative will become part of mcgarrybowen, one of … Read the whole story
by Larissa Faw
Developed with agency Wunderman Chicago, the "There is no Tech, Like Navy Tech," concept introduces two high-tech combat simulation modules with immersive virtual reality … Read the whole story
by Larissa Faw
The San Francisco-based human resources services provider is working with agency Erich & Kallman and has signed comedian Kristen Schaal to appear in a … Read the whole story
by Larissa Faw
Red Tettemer O'Connell + Partners (RTO+P),and craft spirit brand Peach Street Distillers are rolling out the first in a series of limited-edition seasonal batches … Read the whole story
by Larissa Faw
A year ago, agency enso started working with the Conservancy to pivot its ongoing campaign toward attracting a new generation of supporters in California. … Read the whole story