by Steve McClellan
Interpublic research arm Magna has upgraded its U.S. ad revenue forecast and now predicts that media owners' net advertising revenues will grow 6.3% to … Read the whole story
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by Richard Whitman, Columnist
Cool and ad agencies have had a long, intertwined relationship. On the one hand, agencies are at the forefront of culture and often have … Read the whole story
by Larissa Faw
Universal Pictures is supporting the thriller "The Girl On The Train" with a Snapchat campaign that encourages viewer interaction. This is the first time … Read the whole story
by Steve McClellan
Farahat spent 26 years at P&G in a range of marketing and general management roles at various times working across Europe, the Middle East, … Read the whole story
by Steve McClellan
The agency selection came after a formal review. The account was previously serviced by Butler, Shine, Stern & Partners. Vitro, based in San Diego … Read the whole story
by Chase Martin
As brands start to explore the potentials of augmented and virtual reality, some agencies are diving into what's happening at the ground level. This … Read the whole story
by Larissa Faw
Her new role will include setting the direction for account services, improving cross-team integration and collaboration within the Dentsu Aegis Network, as well as … Read the whole story
by Larissa Faw
iCrossing will be responsible for all digital marketing disciplines such as media planning/strategy, creative development and data/analytics. The first work will debut in Q1 … Read the whole story
COMMENTARY
by Jack Skeels, Op-Ed Contributor
Our industry has plenty of headline-grabbing woes these days. Neanderthal executive behaviors, the ANA transparency investigation and ongoing brouhaha, dizzyingly frequent agency reviews, aggressive … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
By this point in the process you pretty much know whom you're going to be voting for come Nov. 8. In many cases you … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The latest email "killer" comes from Facebook, but it is coming from a long line of moves intended to put an end to the … Read the whole story