MAD Agency Daily
Wednesday, October 19, 2016
  • Omnicom Misses Q3 Growth Expectations

    Omnicom Group stock was down more than 2% in Tuesday morning trading after the company issued its third-quarter earnings results, which missed consensus Wall … Read the whole story

  • Mike Parker Elevated To iCrossing President

    He was previously president of the agency's West region. In his new role, Parker will be responsible for the entire U.S. business and will … Read the whole story

  • Droga5 Adds Media Planning To Its Skill Set

    The new offering will be delivered via Droga5's communications strategy department led by Colleen Leddy. Droga5 is the second creative agency in as many … Read the whole story

  • Insurer Hiscox USA Appoints gyro AOR

    The agency is tasked with continuing to raise awareness of Hiscox USA's products and solutions, as well as building on the company's "Encourage Courage" … Read the whole story

  • Drink Up: PUR Tackles Water Quality

    Developed with agency Arnold Worldwide, the "Water Should Be PUR" integrated-marketing effort features national TV spots, online films, a digital experience and social-media content. Read the whole story

  • Collaboration In Adland Is No Longer An Option (It's A Must)

    Still, multi-agency projects can run into snags. When the project goes south, the pains begin. Because each agency only knows a part of the … Read the whole story