MAD Agency Daily
Monday, October 24, 2016
  • Y&R Sets Up New Global Healthcare Practice

    The WPP agency has appointed healthcare marketing veteran Howard Courtemanche as president of the new practice. Before arriving at Y&R a few months back … Read the whole story

  • VR Is A Loner In A Social World

    Virtual reality videos are awesome, but you sort have to take my word for it. VR headsets make viewing a solitary experience. Read the whole story

  • AT&T, Time Warner To Merge Into New Media Behemoth

    More than 30 years after federal regulators broke up AT&T's monopoly of the nation's communications network, AT&T is expanding its footprint once again, acquiring … Read the whole story

  • Nasty Men, Napping Women

    Though Donald Trump has repeatedly and publicly spurned the idea of "debate prep" as something weak that only a corrupt, upper-crusty woman who needs … Read the whole story

  • With 'Solid' Gains, Interpublic Raises Full-Year Growth Guidance

    Interpublic Group upgraded its full-year organic revenue growth target to between 4% and 5% today as it reported third-quarter organic growth of 4.3% versus … Read the whole story

  • Big Turnout For Streamed Xbox Game Promotion

    Some 1.8 million people tuned-in to the October 5 broadcast via real-time streaming on Xbox Live, Facebook Live, Twitch, YouTube and Beam that promoted … Read the whole story

  • Santa Barbara Hopes You 'Miss Nothing'

    Visit Santa Barbara is repositioning its travel advertising to shift perceptions of Santa Barbara as not just an average beach town, but an active … Read the whole story