MAD Agency Daily
Wednesday, November 2, 2016
  • Dentsu Sets Up 'Reforms Commission' To Probe Its Work Practices

    The move comes amid a government investigation into the death of a Dentsu employee last December who had worked hundreds of overtime hours in … Read the whole story

  • IBM Acquires Dialogue-based Shopper Platform

    The acquisition includes the XPS solution, a dialogue-based product recommendation platform developed by Fluid that applies the power of IBM Watson to personalize the … Read the whole story

  • David Yurman Names m/Six As Its Digital Media Shop

    In addition to digital media planning and buying, m/Six's scope of work includes communications strategy, activation, analytics, data and tech integration. Creative, is produced … Read the whole story

  • Grupo Gallegos Lands NEXjet Corp.

    The agency will be responsible for providing strategic and creative services for NEXjet, as well as heading up the company's digital communications through website … Read the whole story

  • Mikimoto Celebrates Women Wearing Its Pearls

    Developed with agency Rokkan, the "Explore The Original" campaign is comprised of four highly stylized films that illustrate how the Mikimoto Woman is different … Read the whole story

  • Mobile's Dominance Means There Are No Channels, Just Screens

    More was spent on mobile in the first half of 2016 than desktop and tablets, so isn't it time to talk just in terms … Read the whole story