by Larissa Faw
The ad-marketing holding company is suspending its quarterly dividend, lowering its guidance, and has hired LionTree Advisors to assist in evaluating its financial and … Read the whole story
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by Richard Whitman, Columnist
Meredith Corporation has teamed with programmatic tech platform The Trade Desk to launch what they are calling the first-ever digital programmatic solution for digital … Read the whole story
by Larissa Faw
Early this morning, the Reynolds Consumer Products-owned brand took over all banners on CNN's home page. The brand will replace potential political ads with … Read the whole story
by Larissa Faw
From pop-up shops to tech-driven apps, creatives are moving beyond the traditional brief. At the fifth annual 3% Conference held in New York City, … Read the whole story
by Steve McClellan
Havas Media and sibling agency Cake Group are coordinating a content/influencer campaign for high-end Swiss watchmaker TAG Heuer to help launch its new "connected" … Read the whole story
by Larissa Faw
Developed with Butler, Shine, Stern & Partners, the "Tequila Made in Tequila" campaign launches this month with three original short films shot on location … Read the whole story
by Steve McClellan
The agency, part of Interpublic's Jack Morton will create and place media for the client's digital and social campaigns. Before being named AOR, the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I've never before fully appreciated the importance of people and politicians grounding their analysis and arguments in facts and logic to the level I … Read the whole story