by Steve McClellan
The consultant and research firm identified a total of eight "Lead Agencies" for Q4 2016 in a report issued this week. The others included … Read the whole story
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by Richard Whitman, Columnist
According to the agency's bankruptcy lawyer, Kenneth Herron, the agency's two biggest clients stopped advertising earlier this year. Read the whole story
by Sarah Mahoney
While there have been ongoing efforts to truly be the digital and omnichannel stores they think they are, there are still considerable gaps between … Read the whole story
by Larissa Faw
Developed with agency Cutwater, MDsave's "Feels Better Already" campaign suggests people have the power to transform their own healthcare. "Don't Wait For Someone To … Read the whole story
by Steve McClellan
The campaign, from ad shop Duncan Channon, is local to the Portland market and isn't intended to sway votes-recreational use in Oregon was legalized … Read the whole story
by Larissa Faw
Two Y&R creative directors, Nathalie Brown and Kate Lummus, decided that nothing unites people more than food so they are teaming with restaurant chain … Read the whole story
by Tanya Gazdik
"Even if your brand is beloved by consumers of a particular political affiliation, you just don't talk politics because somebody will alway be alienated," … Read the whole story
COMMENTARY
by Lydia Loizides, Op-Ed Contributor
In the advertising industry, the individual performance review process is especially daunting given that 44% of the workforce is comprised of Millennials. A TriNet … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I've used the phrase "survival of the fittest" in columns in the past. One of these columns ran again last week and sparked a … Read the whole story