For Accenture the deal is designed to strengthen the capabilities of its digital agency Accenture Interactive and boost the personalization services it delivers to … Read the whole story
The acquisition will hook The Brandon Agency up with Artizen clients, which include Dean Foods, snack maker Snyder-Lance, steel maker Nucor and S&D Coffee … Read the whole story
In what it described as a simplification of its management structure in the U.S. and Canada, GroupM promoted long-time research chief Lyle Schwartz to … Read the whole story
Google said Monday that it will cut off its advertising tools to news Web sites that publish misrepresenting content. The company is working on … Read the whole story
In the Americas, organic growth was 2.3% for the first nine months, but improved to 5.4% in the third quarter. The company said the … Read the whole story
A new campaign for Xfinity from 72andSunny centers on a two-minute film, titled "Hooking Up Grandma's House," that begins with real-life grandparents reading tweets … Read the whole story
On Sept. 16, 2013, I predicted the death of the traditional media buyer. That date was completely random, as it just happened to be … Read the whole story
If you're a fan of "Shark Tank," then you may have seen the Squatty Potty pitched, with Lori Greiner striking a deal with its … Read the whole story
Innocean hired Angela Zepeda as senior vice president, business development. Zepeda will be responsible for marketing the agency and overseeing company growth plans. She … Read the whole story
H&R Block tapped Chemistry as its digital agency of record. In June, the company tapped VML as its social media agency of record, which … Read the whole story