The brewing giant confirmed the shift Wednesday. The primary incumbent was Omnicom's Integer although Arc had previously handled a small portion of the client's … Read the whole story
The agency, Le Balene, has launched The Voghera Housewife, a project which will have creatives concepting from within the family's home and livestreaming any … Read the whole story
The two agencies will continue to operate separately as MXM and C3. However, for clients looking for a global solution, the agencies will partner … Read the whole story
The New York-based independent agency is introducing a platform that tracks more than 350 brand and consumer key performance indicators (KPI) including brand health, … Read the whole story
Optical retailer National Vision is naming Mediavest I Spark as agency of record for America's Best Contacts & Eyeglasses and Eyeglass World across the … Read the whole story
Dentsu Aegis Network has acquired Findr Group, owner of Gravity Media ("Gravity"), a full-service multicultural marketing agency headquartered in New York City. As part … Read the whole story
Ranked by the success rate of both new business generation and pitch defenses, UM outscored its nearest competitor by 11 points to earn the … Read the whole story
- COMMENTARY
Remember when all the rage was to set up a "war room" for monitoring social media while a campaign was live? The goal of … Read the whole story
Lidl Ireland launched "Homecoming," its Christmas campaign that highlights the importance of family being together -- not gift-giving -- during the holidays. An Irish … Read the whole story
The Community, part of SapientNitro, promoted Ricky Vior and Rodrigo Butori to vice president, executive creative directors. Vior and Butori will continue to oversee … Read the whole story
Beaumont Health named Doner as its agency of record for a new branding initiative, following a review. The Detroit-based agency is tasked with repositioning … Read the whole story
