by Larissa Faw
Alan Wexler will head the entity, which combines SapientNitro with Razorfish, two of the holding company's powerhouse digital agencies. Shannon Denton, who has been … Read the whole story
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by Richard Whitman, Columnist
Here's one for all you culture buffs who pride yourselves on staying abreast of trends as they come and go each year. Read the whole story
by Steve McClellan
The firm last conducted a media agency review in 2013. That contest was won by the current incumbent MediaCom, part of WPP's GroupM, which … Read the whole story
by Larissa Faw
Horizon will be responsible for media planning and activation across all channels, including online and offline media, search engine optimization and search engine marketing. … Read the whole story
by Steve McClellan
The role is a new one at the Minneapolis-based Omnicom agency, which Davis joined earlier this year. In her previous role Davis oversaw the … Read the whole story
by Larissa Faw
The creative review started with 12 agencie and was eventually pared down to four. Informed of the win last week, nono will begin working … Read the whole story
by Larissa Faw
Tongue planted firmly in cheek, the network has launched a Change.org petition asking POTUS to officially expand weekends, just in time for the start … Read the whole story
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by Steve McClellan
OgilvyRED, the strategic consulting arm of Ogilvy, has allied with OTT tech provider Zype to advise clients on OTT capabilities, how they're likely to … Read the whole story
by Larissa Faw
Ty Thornhill is departing IPG's Erwin Penland to join The Tombras Group as SVP group account director. This newly created role was added after … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
GRP. CPM. CPA. DSP. DMP. That is how we talk to each other. That is how we talk to our clients. That is a … Read the whole story