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by Laurie Sullivan
The ad industry "totally" lost touch with the heartland of America, according to one executive. Trump's unexpected victory signaled to ad agencies they are … Read the whole story
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by Richard Whitman, Columnist
Former Video Genome Project COO Kerry Tucker will head the new company. Read the whole story
by Wayne Friedman
Invidi, which provides media companies with addressable TV advertising platforms, will continue operating independently under the three companies' ownership. Read the whole story
by Sarah Mahoney
The increase does not appear to mean that shoppers are spending more, "but that internet-savvy users plan their purchases earlier each year," writes Forrester … Read the whole story
by Steve McClellan
The Swipe-A-Sweater app features a vast selection of cringe-worthy sweaters for the holiday season from the Midwestern clothing chain Ragstock, which helped commercialize the … Read the whole story
by Larissa Faw
She has been with the agency since it launched in 2008, first starting as an account lead before being promoted to president in April … Read the whole story
by Larissa Faw
LevLane will oversee media buying and planning duties for the Philadelphia-based private university, as well as its sibling institution Academy of Natural Sciences Museum. … Read the whole story
COMMENTARY
by Joe Apprendi, Op-Ed Contributor
As companies continue to try to build end-to-end marketing tech stacks that bring data together from across media channels and from every corner of … Read the whole story
by Larissa Faw
Gavin Advertising, a digitally-focused PR and marketing agency, is acquiring TFM Advertising to "redefine the full-service agency" to include virtual reality, large-scale video production … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It is Thanksgiving this week, and it is customary to share what you're thankful for. So here goes: Read the whole story