MAD Agency Daily
Tuesday, November 22, 2016
  • Trump's Win: Ad Agencies Must Address Middle America

    The ad industry "totally" lost touch with the heartland of America, according to one executive. Trump's unexpected victory signaled to ad agencies they are … Read the whole story

  • AT&T, Dish And WPP Group Take Joint Ownership Of Invidi

    Invidi, which provides media companies with addressable TV advertising platforms, will continue operating independently under the three companies' ownership. Read the whole story

  • Online And Mobile Shopping See Seasonal Acceleration

    The increase does not appear to mean that shoppers are spending more, "but that internet-savvy users plan their purchases earlier each year," writes Forrester … Read the whole story

  • Looking For An Awesomely Ugly Sweater? There's An App For That

    The Swipe-A-Sweater app features a vast selection of cringe-worthy sweaters for the holiday season from the Midwestern clothing chain Ragstock, which helped commercialize the … Read the whole story

  • Pitch Elevates Rachel Spiegelman To CEO

    She has been with the agency since it launched in 2008, first starting as an account lead before being promoted to president in April … Read the whole story

  • Drexel University Names LevLane Media AOR

    LevLane will oversee media buying and planning duties for the Philadelphia-based private university, as well as its sibling institution Academy of Natural Sciences Museum. … Read the whole story

  • Today DMP, Tomorrow DAP

    As companies continue to try to build end-to-end marketing tech stacks that bring data together from across media channels and from every corner of … Read the whole story

  • Gavin Acquires TFM Advertising

    Gavin Advertising, a digitally-focused PR and marketing agency, is acquiring TFM Advertising to "redefine the full-service agency" to include virtual reality, large-scale video production … Read the whole story

  • Giving Thanks To Our Broken Industry

    It is Thanksgiving this week, and it is customary to share what you're thankful for. So here goes: Read the whole story