MAD Agency Daily
Tuesday, November 29, 2016
  • Crayola Crayons Morph Into Characters For The Holidays

    For the first time, several Crayola Crayon colors - Denim, Scarlet, Asparagus and Goldenrod - will transform into distinct ad characters. The creative for … Read the whole story

  • Wieser Revises 2017 Downward: Cites 'Uncertainties,' Tough 2016 Comparison

    In what likely is a precursor for the rest of Madison Avenue's annual year-end forecasts, influential Wall Street analyst Brian Wieser has downgraded his … Read the whole story

  • Olson Drums Up New Campaign For Belize Tourism Board

    The #TorontoBelize initiative invited people walking through Toronto's Yonge-Dundas Square to play a custom-built Belizean drum that "measures" decibels to make a Belizean boy … Read the whole story

  • Programmatic To Grow 31% In 2017, Ahead Of All Other Channels

    Programmatic advertising will grow 31% in 201 -- faster than all other digital media channels, according to Zenith's "Programmatic Marketing Forecasts" report. Read the whole story

  • Media Trading Transparency: Where There's Smoke...

    It's undoubtedly true that advertisers have cut back on the fees they pay agencies for their services. There is a chicken-and-egg question here: Has … Read the whole story