by Steve McClellan
The French holding company issued a statement indicating that the new roles are designed to "ensure the creation and development of the most effective, … Read the whole story
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by Richard Whitman, Columnist
Irvine-based agency Advantage Solutions has acquired Upshot, a consumer marketing agency based in Chicago. I'm told the addition of Upshot to Advantage Solutions will … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I've been writing for MediaPost for over 12 years now. Many -- if not most -- of my columns have been focused on the … Read the whole story
by Joe Mandese
In what appears to be a restructuring -- or at the very least, a re-branding of -- Xaxis, GroupM this morning announced the launch … Read the whole story
COMMENTARY
by Ross Fadner
During his Keynote Interview at OMMA Denver, Alex Bogusky, Chief Eccentric Officer of Batshit Crazy Ventures, noted that as the world has become more … Read the whole story
by Steve McClellan
The purchase is the latest move into the marketing services realm for Accenture, which has a major presence in the digital sector, and will … Read the whole story
by Larissa Faw
Upshot will continue to operate under its own name as it joins Advantage Marketing Partners, a collective of specialty agencies spanning experiential, shopper and … Read the whole story
by Larissa Faw
While many gift-givers buy health-related presents, SodaStream's new holiday campaign asserts that these gifts usually end up being useless and unwanted by the recipient. … Read the whole story
by Steve McClellan
WPP has agreed to acquire Cincinnati-based Promotion Execution Partners ("PEP"), a project management and procurement company that oversees shopper marketing promotions for clients, in … Read the whole story