by Steve McClellan
Souza, one of the agency's top innovators, is joining the U.S. team as a VP based in Detroit, where he will oversee the agency's … Read the whole story
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by Richard Whitman, Columnist
In the interest of helping you have a great time this holiday season, I share with you the news that the Ad Club of … Read the whole story
by Larissa Faw
The Diageo whiskey brand is launching a big purpose-driven campaign with the tagline, "Live Generously and Life Will Treat You Royally." The multifaceted campaign … Read the whole story
by Steve McClellan
The nascent National Rugby Football League has named Interpublic Group's Carmichael Lynch as its marketing and creative agency of record. The agency's PR subsidiary … Read the whole story
by Wendy Davis
The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenster, which allegedly send consumers free products in exchange for reviews and posts … Read the whole story
by Larissa Faw
The SapientNitro unit has promoted Keri Elmsly to the role. She will oversee the creative, technology and production teams and continue to strengthen its … Read the whole story
by Larissa Faw
HZDG will be responsible for creating a new, unified brand positioning for Maryland as a place to live, work and grow a business. The … Read the whole story
COMMENTARY
by David Indo, Op-Ed Contributor
If you spend more than $20 million a year on advertising your organization most likely needs a Chief Media Officer or equivalent. But a … Read the whole story