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by Larissa Faw
MDC CFO David Doft told a crowd at the UBS media conference in New York that the company expects to finalize a settlement agreement … Read the whole story
by Larissa Faw
Well, at least content they find 'compelling,' according to a new Accenture Interactive survey of more than 1.000 consumers. Almost half of those polled … Read the whole story
by Sarah Mahoney
It seems that the ever-expanding holiday shopping calendar is translating into sharply lower ad spending so far, according to a report from Kantar Media. Read the whole story
by Joe Mandese
Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on … Read the whole story
by Steve McClellan
Dentsu said Friday that it was instituting new measures to improve its workplace environment as it continues to be investigated by the government for … Read the whole story
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by Tobi Elkin
A new survey finds that global brands are consolidating their roster of ad-serving companies, with the average number of partners dropping by one-third in … Read the whole story
by Larissa Faw
Research has shown that the biggest concerns of a modern-day college-hopeful have shifted from what the University has to offer, to what their future … Read the whole story
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by Richard Whitman, Columnist
As part of its LGBT-friendly policies Ogilvy has ten professional networks within the agency, each focusing on a particular topic area and which are … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
All sorts of news was vying for attention this past week. Accenture evolved its marketing services offering further, buying top UK creative agency Karmarama. … Read the whole story