by Larissa Faw
The account will be led out of the agency's New York office by partner Eli Peer. But the beverage brand will also continue to … Read the whole story
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by Richard Whitman, Columnist
You may or may not have heard of Cincinnati-based Promotion Execution Partners but the marketing promotions firm employs 250 people in 20 offices in … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Thanks to the data that digital creates, very disparate media offerings -- from radio networks to OOH companies -- are actually capable of many … Read the whole story
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by Laurie Sullivan
Some 70% of marketers will spend more on marketing in 2017, with 67% saying they will spend up to 75%. Some 19% said they … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Why has a succession of marketing chiefs tried to persuade us that Coke is a fixture in our larger emotional lives? It isn't. Coke … Read the whole story
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by Tobi Elkin
Ad fraud appears in more than half (52%) of uncertified apps and in nearly one-tenth (8%) of certified app traffic, according to a new … Read the whole story
by Steve McClellan
Scognamiglio, a 17-year veteran of RAPP, served as acting CEO of the company --- a post he assumed in May after the departure of … Read the whole story
by Larissa Faw
The "IT Anthem" video, from agency Traction, features three MCs rapping about common woes. The video's customization serves as the unique selling point. Throughout … Read the whole story
by Larissa Faw
Developed with Kinetic Worldwide, WPP's out-of-home agency, and sibling media agency Maxus, the pre-release buzz effort leveraged Sunday Night Football's audience to debut the … Read the whole story