According to a report by Amobee, 38% of all CES 2017 digital content engagement between December 3, 2016 and January 3, 2017 mentions Samsung … Read the whole story
In an apparent effort to help agencies create better video content for their brand clients by making a connection to creators, Google has launched … Read the whole story
The agency has appointed Jon Dupuis as its first chief performance marketing officer and managing director. He joins the agency from Publicis Groupe's DigitasLBi, … Read the whole story
Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least … Read the whole story
The company is also closing its offices in New York and Washington D.C. -- although some staffers are expected to continue to work remotely … Read the whole story
While digital complexity has created a world of new opportunities for brands and consumers alike, it's also seriously undermined a fundamental value shared by … Read the whole story
Gary Vaynerchuk, who is acquiring women's lifestyle publisher PureWow with an eye to building a native ad juggernaut. The acquisition of PureWow lays the … Read the whole story
Live large by being small in a 50-second ad for Princess Cruise Lines. Rather than go big or go home, the brand encourages travelers … Read the whole story
Isobar hires in its Boston office. Kenny Rennard joined as an executive creative director and Steve Coy and Jason Szatmary were named vice presidents. … Read the whole story
Jellyfish was named digital agency of record for Navdy, a driving device that uses augmented reality (AR) to project phone necessities and car information … Read the whole story