by Steve McClellan
The American Honda media assignment is returning to RPA after a nearly four-year absence. Honda and RPA have been marketing partners for four decades. Read the whole story
by Steve McClellan
The move was a blow to incumbent BPN, which had handled the account, said to be the agency's largest, for three years. A rep … Read the whole story
by Steve McClellan
Swinand has been appointed North American CEO, effective immediately. The agency is also acquiring two firms that Swinand developed at his Chicago-based tech start-up … Read the whole story
by Steve McClellan
London transplant Justin Thomas-Copeland has been appointed President of RAPP New York, part of Omincom Group. Rick Doerr had previously run the New York … Read the whole story
by Steve McClellan
A new study from Wunderman, the WPP digital agency, found that 79% of consumers ages 18-65 in the U.S. say brands must actively demonstrate … Read the whole story
by Jack Feuer
Alex Bogusky. What just went on in your head when you read those words? Envy, perhaps? Admiration? No doubt a confusing mix of love … Read the whole story
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by Richard Whitman, Columnist
The opportunity is open to New Jersey-based organizations with under $1,000,000 in annual billings or fundraising totals. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In December, I was fortunate enough to attend a session with about 30 World Federation of Advertisers (WFA) global marketing procurement leaders. Due to … Read the whole story