Alan Cohen, a longtime marketing and media exec known for innovation and ideas-driven media strategies, has joined independent "performance" agency Quigley-Simpson as president-CEO. Cohen, … Read the whole story
We're running out of alphabet. The latest generation is Generation Z. They were born between 1995 and 2012, at least according to one demographic … Read the whole story
Sports & Entertainment specialists will now sit with Havas Group client teams. Pedro Avery, the Havas Media executive who added duties as CEO of … Read the whole story
One of the striking evolutions of the Internet of Things highlighted at this year's CES is the scope of major brand involvement in very … Read the whole story
The first start-up within the new operation is Drizly, an app-based delivery service for alcoholic beverages available in 24 markets across the U.S. and … Read the whole story
Sure, mobile video, social and celebrities score highly -- but the latest figures out today show that the demographic coming after Millennials is most … Read the whole story
Kevin Roberts, former executive chairman, Saatchi & Saatchi, has been named chairman of UK-based PR and marketing firm Beattie Communications. The appointment comes about … Read the whole story
When Bob Liodice joined the Association of National Advertisers in 1995, there was already a pretty pervasive sense that the Internet was about to … Read the whole story
BEworks specializes in applying behavioral science to marketing, product, pricing and operational challenges. It's the latest in a string of acquisitions by kyu, including … Read the whole story
The video focuses on the importance of access to water and sanitation, and highlights some of the work IPG has done such as partnering … Read the whole story
Go big by being small. Jolly Green returns to TV. Let's launch! Read the whole story
J. Walter Thompson New York named Sherri Chambers as chief marketing officer, reporting to Lynn Power, CEO, of J. Walter Thompson New York. Chambers … Read the whole story
Blue Force Gear, a designer and manufacturer of weapon slings and tactical equipment, named The Brandon Agency as its agency of record. The Charleston, … Read the whole story