MAD Agency Daily
Wednesday, January 18, 2017
  • Mediavest |Spark Wins $225 Million KFC Media Assignment

    KFC U.S. has selected Mediavest | Spark, part of Publicis Media, as its new agency for media planning and buying responsibilities for its general-market … Read the whole story

  • Dentsu Issues Over-Billing Report, Finds Nearly 1,000 Flaws

    Dentsu said today its internal investigation into its digital ad billing practices in Japan found nearly 1,000 cases where inaccuracies occurred in the processing … Read the whole story

  • Leo Burnett Recaptures $100 Million U.S. Special K Account

    Kellogg has been a client of Burnett's for over 60 years and last year decided to shift its iconic Special K brand in the … Read the whole story

  • In A First, Steve Jobs Is Featured In Spots Not Promoting Apple

    The spots are from Havas New York and showcase the work of the U.S. Digital Service, which was created by President Obama in 2014 … Read the whole story

  • Horizon Media Selects Adbrain As Primary Cross-Device Partner

    Adbrain will help Horizon reach audience pools across multiple devices, expanding its ability to efficiently reach and deliver messaging to the right person at … Read the whole story

  • Yahoo And The Transitory World

    The writing has been on the wall for some time. But where it once spelled out Yahoo, it now says Altaba. The Yahooligans are … Read the whole story