MAD Agency Daily
Wednesday, January 25, 2017
  • Procurement Is A Protection Racket, Isn't It?

    If you're not sending in the money men, rivals will. Guess who gets the best deal then? That's the best reason to embrace procurement … Read the whole story

  • Whole Foods Selects MediaCom As Its New Media Agency

    The selection followed a review that began last fall. GSD&M was the incumbent. Whole Foods spends an estimated $65 million annually on media. Company … Read the whole story

  • Job 1: Why New Business Development Should Never Leave The Top Of Your List

    Too many agencies only consider a new business plan when their big, gorilla clients are unhappy or threaten to leave. By that point, it … Read the whole story

  • Planit Rejuvenates Dr. Brandt Skincare

    Dr. Brandt Skincare is undergoing a makeover for the first time since the brand's namesake founder committed suicide in 2015. The relaunch is designed … Read the whole story

  • Hill Holliday Bolsters C-Suite With New President, COO

    Chief Growth Officer Chris Wallrapp has been promoted to president, a role that has been vacant since Karen Kaplan was promoted to Chairman and … Read the whole story

  • Humpty Dumpty To Star In Super Bowl Ad For TurboTax

    In "Humpty Fall," created by Wieden+Kennedy Portland and directed by Ivan Zacharia, Humpty is discovered at the bottom of the wall -- a shell … Read the whole story

  • Jessica Baum To Lead Media At Traction

    Traction has named Jessica Baum as director of media to oversee integrated media planning and buying at the San Francisco-based creative agency. Baum is … Read the whole story