The latest figures from Standard Media Index are out and they show digital ad spend slowing while television spend remains strong. Read the whole story
- COMMENTARY
If you're not sending in the money men, rivals will. Guess who gets the best deal then? That's the best reason to embrace procurement … Read the whole story
The selection followed a review that began last fall. GSD&M was the incumbent. Whole Foods spends an estimated $65 million annually on media. Company … Read the whole story
- COMMENTARY
Too many agencies only consider a new business plan when their big, gorilla clients are unhappy or threaten to leave. By that point, it … Read the whole story
Dr. Brandt Skincare is undergoing a makeover for the first time since the brand's namesake founder committed suicide in 2015. The relaunch is designed … Read the whole story
Chief Growth Officer Chris Wallrapp has been promoted to president, a role that has been vacant since Karen Kaplan was promoted to Chairman and … Read the whole story
In "Humpty Fall," created by Wieden+Kennedy Portland and directed by Ivan Zacharia, Humpty is discovered at the bottom of the wall -- a shell … Read the whole story
Traction has named Jessica Baum as director of media to oversee integrated media planning and buying at the San Francisco-based creative agency. Baum is … Read the whole story
It's okay to cry over spilled Canadian milk. Follow the "Lady on the Run." Let's launch! Read the whole story
Mother has made hired in its New York and Los Angeles offices. In New York, Michael Jacovides joins as creative director. He started his … Read the whole story
RPM Advertising was named agency of record for Fields Auto Group, home of The Premier Luxury Auto Group in Illinois, Wisconsin, Florida and North … Read the whole story
